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Trollback + Company Creates Film for The New School Rebrand

Trollback + Company has created a short film for the rebranding of New York City’s The New School.

“Our collaboration with The New School in NYC is a visualization of their ‘Design Inspired Process,'” the company explains. “The brief was to express the notion of ‘Tabula Rasa’ – the blank slate that is waiting to be filled with potential. Innovative visual techniques illuminate the core elements of the multi-disciplinary curriculum and the perpetual innovation the school has undergone since 1919 – ‘unleashing creative potential.’ Getting back to basics and mixing it up gave this film its true soul. The creative process involved re-creating the new logo by hand and projecting and re-filming animations in real environments to fill the frame with human presence.”

Watch below.

The New School – A Design-Inspired Process from Trollbäck + Company on Vimeo.

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