Treat Studios were given free reign to create the suitably surreal, and sometimes grotesque, idents for Adult Swim.
As director Alex Robinson tells It’s Nice That, “The idents help brand Adult Swim as the home of the weird and wonderful. The structure for all of the idents was to start off fairly normal, get weird and intense, then at the climax come to an abrupt halt, resulting in the Adult Swim logo. I guess in essence we were trying to say ‘when things get a bit surreal, that’s Adult Swim.'”
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