Toyota’s new spot for the new Prius Family features a giant made of 18 people, some a bit awkwardly positioned. At the end of the spot, the 18 people all peel off to walk to their respective cars: “the original one, the bigger one, the smaller one, and the one that plugs in.”
Says Adweek of the Saatchi & Saatchi spot, “The outlandish fairy-tale conceit, while odd, is certainly eye-catching and very different for the category, even if the internal logic of the make-believe world feels a little fuzzy…quibbles aside, the spot is undeniably memorable.”
Watch the spot below. Read more here.