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Toolkit: July 2015

Adobe Systems Inc.

Creative Cloud 2015

On June 16, Adobe launched a milestone release of its flagship Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s desktop tools—including Photoshop CC and Premiere Pro CC—as well as new connected mobile apps for iOS and Android. Premiere Pro CC gains the Lumetri Color panel for powerful color corrections using intuitive sliders and other simple controls; and Morph Cut, which makes it easier to deliver polished interview content by smoothing out jump cuts in talking-head shots to create a cohesive, polished sequence. At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets (files, photos, fonts, vector graphics, brushes, colors, settings, metadata) so they are instantly available, in the right format, wherever designers need them—across desktop, web and mobile apps. 

SanDisk Corp.

SanDisk Extreme 900

The SanDisk Extreme 900 Portable SSDs are all about performance and capacity. Available in 480 GB ($399.99), 960 GB ($599.99) and 1.92 TB ($999.99), the new drives features transfer speeds of up to 850 MB/s, giving users a significant advantage when they are working with 4K video, taking high-res photos or saving large graphics files. With its compact, durable aluminum case, professionals can take the SanDisk Extreme 900 Portable SSD with them wherever they go. The drives come with both USB Type-C and Type-A cables for greater flexibility. 

Sony Electronics

Alpha a7R II

Sony’s new flagship mirrorless camera, the Alpha a7R II (stylized as α7R II), features a 42.4-megapixel back-illuminated 35mm full-frame Exmor R sensor. The camera can shoot and record 4K video (QFHD 3840 x 2160) in either Super 35mm crop mode or full-frame mode. In Super 35mm mode, the camera collects data from approximately 1.8 times as many pixels as 4K by using full pixel readout without pixel binning and oversamples the information to produce 4K movies with minimal moiré and “jaggies.” In full-frame mode, the a7R II uses the full width of the 35mm sensor for 4K recording. The camera uses the XAVC S codec during video shooting, which records at a bit rate of 100 Mb/s during 4K recording and 50 Mb/s during full HD shooting. The camera is expected to be available in August for $3,200. 

Canon U.S.A.

XC10 4K Digital Camcorder

Compact, lightweight and versatile, the XC10 delivers 4K and Full HD video and 12-megapixel still images. The camcorder also has a built-in function to extract 8-megapixel still images from recorded 4K video. The XC10 includes a 1-inch 12-megapixel CMOS sensor, and a 10x wide-angle zoom lens with a 2x digital teleconverter and Optical Image Stabilization. This camera is ideal for creative individuals and professionals who are interested in cost-effective 4K video production, as well as multimedia journalists and news agencies looking to expand into 4K ENG coverage. The camera began shipping in June for a list price of $2,500 with SanDisk 64 GB CFast 2.0 card and card reader. 

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