Editor Larry Jordan reflects on Apple’s strengths throughout its years in the NLE market.
He writes, “Computer-based video editing began long before Final Cut was released twelve years ago. But Apple made it accessible by simplifying the interface. There is no question that Final Cut revolutionized the process of video editing and exploded it into markets far beyond traditional broadcast; despite heavy and on-going competition from Avid, Adobe and a flock of PC-based software companies. Story-telling didn’t change. Shooting film and video didn’t change. But the interface to how we stitch clips together was rethought and simplified. Final Cut Pro X didn’t change story-telling, nor the technical process of stitching clips together. But it DID rethink the interface. Love it or hate it – and there are plenty of people on both sides of that issue – Apple did what it does best and simplified the interface.”
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