Directed by OK Go singer/filmmaker Damian Kulash Jr. and his frequent collaborator, filmmaker Trish Sie, the video for the band OK Go’s song “Upside Down & Inside Out” was shot in zero gravity inside an airplane that flies parabolic maneuvers, providing brief periods of weightlessness.
“Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of eight consecutive weightless periods,” explains Sie. “We paused the action and the music during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.”
Therapy Studios was enlisted to help Sie and Kulash figure out how to best capture the material. The team eventually concluded that footage would be sped up by 28.47 percent, which helped solve two challenges. First, the song moves in musical sections that are approximately 21 seconds long; so that the routine would emphasize the song rather than fight it, the periods of weightlessness should be 21 seconds also. To fit the 27-second periods of weightlessness into 21-second sections of music, the band performed the routine slightly slower, and later sped up the footage (by 28.47 percent) to bring it back up to normal speed.
Second, zero gravity makes everything look like it’s in slow motion, so speeding up the footage helped to sharpen the routine.
The band rose to the challenge, floating around the interior of the plane and handling the props with precision. This allowed Therapy Studios editor Meg Ramsey to cut or speed through all the reset periods to create one full take in which the routine is continuous, culminating in paint-splattered pandemonium.