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thenewBlank and PBS Collaborate on Brand Campaign

“PBS Anywhere,” an animated brand campaign created in collaboration with design and production studio thenewBlank, emphasizes how PBS content can be accessed on demand from nearly anywhere. Executive creative directors Bobby Hougham and Servrin Daniels of thenewBlank collaborated with John Ruppenthal, senior director of creative services at PBS, and his team to define an original visual means to communicate the campaign’s message.

The animated spot “Boxes,” which blends 3D animated cardboard paper dolls and origami, begins as a simple line drawing that folds and unfolds to take viewers through time and different environments, where PBS is always in reach and viewers are in control of what they explore.

PBS – Anywhere – “Boxes” :30 from thenewBlank on Vimeo.