Team One worked with Lexus on “#LexusInstafilm,” a collaborative stop-motion film that consists entirely of Instagram photos. During Instagram’s recent #WorldwideInstameet, more than 200 participants joined Lexus at Angel Stadium in Anaheim, Calif., to contribute to the film, which stars the 2014 Lexus IS.
Directed by Jacob Rosenberg of Bandito Brothers, the film was a collaborative, mobile effort in which all participating Instagrammers contributed at least one photo. The snapshots were filtered by the individual participants and uploaded to Instagram with specific hashtags that allowed Team One and Lexus to sequence them. Team One used 3D mapping to pinpoint where and at what angle each mobile photographer needed to be positioned to capture the right shot at the right moment.