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Target Airs Live Imagine Dragons Performance as Grammys Commercial

Target bought an entire 4-minute commercial break during Sunday’s Emmys to air a live Imagine Dragons performance directed by Jonas Akerlund. As Fast Company‘s Co.Create explains, “The show was shot on a unique 360-degree stage with 22 cameras, a helicopter, and some LED wizardry.”

Watch the performance and a behind-the-scenes video below.