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× and Tool Birth an Unusual ‘Mamma’s’ Day e-card to Celebrate the Premiere of Isabella Rossellini’s ‘Mamma’ on Sundance Channel this Mother’s Day

Trust Collective writes: This Mother’s Day, leave the flowers and Hallmark cards to the traditionalists, and give your Mom a gift she deserves. commissioned Tool and interactive director James Cooper for Mamma’s Day Cards – a tablet-optimized HTML5 experience and video series that puts a wicked twist on the usual Mother’s Day pleasantries.  It’s not a Mother’s Day card; it’s a Mamma’s Day card – an e-card that celebrates all the unusual types of moms in the world.  Users select the ‘Mother’ which most resembles their own, and can opt to send the corresponding video as a quirky Mother’s Day e-card.

The Mammas e-card finds its inspiration from Isabella Rossellini’s latest short film series “Mammas,” which premieres on on Mother’s Day, Sunday, May 12.  After showing the world the unconventional mating and scandalous sex lives of animals in her Webby-award winning, internationally acclaimed short film series “Green Porno” and “Green Porno Seduce Me,” Isabella Rossellini returns to Sundance Channel and sets her provocative lens on creatures’ rites of passage into motherhood.