An all-star cast–Domnhall Gleeson, Sienna Miller, Dominic West, and Lily James–star in Burberry’s three-minute holiday ad presented as a film trailer for a (fictitious) biopic of founder Thomas Burberry’s life.
The trailer shows Burberry’s early life as a draper’s apprentice and how his revolutionary waterproof clothing played into outfitting World War II soldiers, Antarctic explorers, and pioneering pilots. Meanwhile romantic entanglements, gorgeous period costumes, and lush cinematography play into the whole affair.
The stunning faux-trailer was directed by Amy director Asif Kapadia. Watch below.