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The Strategy Behind Sony’s Release of a7R II

RedShark News delves into Sony’s strategy in releasing the Sony a7R II and two other new cameras.

They write, “Starting with the low light champion, the A7S, we’ve seen a strategic approach that can’t be faulted, and which is proving to be a very good thing for consumers. In any creative endeavour, there’s always one thing that’s so important that if you don’t do it, or it isn’t good enough, then it’s not worth doing anything at all: one thing that you just have to get right. I’ve been talking to product managers and engineers at Sony recently and the consistent (and quite spontaneous) message that I get from them is that it’s the image that matters above all else. This is the case across consumer and professional products; still and video cameras.”