Promo News‘s Cat Velez reports about director Richard Paris Wilson’s video, “Never Forget You” for MNEK& Zara Larsson. Says Wilson:
“When I travelled to Iceland in the beginning of this year I just fell in love with the place. It’s just so enchanted and raw; there are myths and stories bleeding out of the mountains and moss fields. So when I got home I was just constantly looking for the right job to take me back.
“When I heard Never Forget You, I hoped that it would be the perfect fit. To me, the song felt like a story about love, but not a typical love story. There was no romance – it’s more about the love you have for a pet or imaginary friend, and how deep that might be if they lived forever.”