A blend of physical miniature sets and 3D CGI animation blend together to make “Building a Rocket,” a charming spot for agriculture firm GWK, directed by Am I Collective. Lung Animation was responsible for creating the 3D animated aspects in just four months from start to finish.
“All the characters (except for the sheep) and props that they interact with are CG,” explains Lung Animation director Darren Macpherson to Motionographer. “The environments are miniature live action sets with some illustration elements comped in — matte paintings for extensions and skies.”
Watch the spot and a behind-the-scenes making-of below.