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Spinifex Fashions Cinematic Multimedia Experience

Spinifex Group collaborated with director Han Lixun, who created the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction in Yan City, which opened recently in China’s Chun Zhu Province.

This high-tech storytelling achievement, uniting the talents of Han and Spinifex Group creative director Richard Lindsay and his colleagues, builds on their joint efforts during the Opening Ceremony of the 2008 Beijing Olympic Games, wherein Spinifex was distinguished as one of the only non-Chinese production company involved.

Yan City: The Past Meets the Future from Spinifex Group on Vimeo.

“A state-of-the-art vision for the Water Show Spectacle provides a beginning to a whole new way of Chinese storytelling using new digital technologies,” says Han.

The Yan City attraction features a re-creation of the ancient city. Each night, thousands of visitors will simultaneously experience a spectacular, 45-minute water show, which features Spinifex’s multimedia rendering of “The Past Meets the Future.” The content begins on the 250-meter-wide wall of the museum, then appears on a 100-meter-wide retractable scrim array, floating on a manmade lake. The content is choreographed to a variety of show effects, including fireworks, water screens, laser and fog machines and surround sound.

Still from “The Past Meets the Future”

According to Lindsay, the first challenge for Spinifex was to concept the story, and the storytelling techniques, to artfully treat the ancient Chinese spring/autumn period. “Through our experiences on the Beijing Olympics, we proved we could romantically bring ancient storytelling to life using modern techniques,” said Lindsay. “This is where we came to greatly appreciate director Han’s strengths in theater, lighting, innovative sets and mechanics. The brief he gave us for this project was to reflect on the ancient philosophies of spring/autumn with an abstract, spirited, and very romantic treatment. As we progressed, he looked to us to help express the nature and storytelling aspects of the show using large format projection across various, large-scale screens.”

To address the need to cover a long period of history in sweeping fashion, Spinifex proposed a stylistic approach that allowed the visual storytelling to be both abstract and dramatic. Typical for the group’s assignments, where the end-product is most often a one-of-a-kind immersive experience, the deliverables were tailored to suit the venue.

Still from “The Past Meets the Future”

The viewing experience of “The Past Meets the Future” involves the presentation moving across different media: The content first appears in 16:9 HD format, until the screen grows in width to a 7:1 ratio, displaying 7K images. Building on its track record for presenting audiences with stories that seamlessly make historical use of digital technologies, Spinifex designed this project’s cinematic content to expand and maximize the changing presentation media.

According to the Spinifex production leads, art director Jamie Tuffrey and motion director Matt Lock, the project represented a challenge in delivering to the clients’ high expectations within a conservative budget. Live-action production involved a single day of production on greenscreen, where the source footage was then composited into the digital world, comprising matte paintings, visual effects and limited 3D elements.

From the Yan City Water Show Spectacle

“We decided not to go into a full 3D world, but rather to create the scenes with clever use of 2D motion graphics and matte painting,” says Lock. Working with director Yang Qingsheng, original footage was captured on a RED camera at 4K, which allowed great latitude in the composite.

China was chosen for the location because of the director’s expertise in Chinese culture and the ready availability of costumes and props.

To create the project’s ambitious slate of original design elements and animated content, including swords, arrows and flags, Spinifex 3D lead Pepin Portingale and his fellow artists used Autodesk 3ds Max. Matt Lock handled the project’s complex motion design, compositing and visual effects challenges, finishing the HD content using Adobe After Effects as the predominant compositing platform.

Beijing Olympics 2008 – opening ceremony from Spinifex Group on Vimeo.

“We are very thankful to director Han and everyone involved for making us part of this amazing project,” added Lindsay. “We have deep respect for China and its people, and we feel very fortunate to have contributed to such a world-class show. We are very proud to know that, for every person who goes to Yan City now and in the future, ‘The Past Meets the Future’ will help them to fully experience its wonders.”