Spike Jonze harkens back to the the quirky early music video work (like for Fatboy Slim’s “Weapon of Choice”) that put him on the map, with the joyful and out there spot for perfume Kenzo World.
The video stars model/actress Margaret Qualley as a girl who is about to break out of a high-society ball in a big, rhythmic way. The unique energetic choreography comes courtesy of Ryan Heffington, best known for choreographing Sia’s ubiquitous “Chandelier” music video.
“When we think about perfume campaigns, we think about a pretty girl with a bottle,” said Qualley in a statement, as reported by Adweek. “This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”