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Sherwin-Williams Spot Turns Paint Chips Into a Colorful Jungle

The colorful new spot for Sherwin-Williams uses paint chips to recreate an African jungle full of flamingos, elephants, giraffes and more.

“We know people aren’t inspired by paint itself. What people really care about is the transformation a coat of paint can provide,” says Jonathan Cude, chief creative officer at agency McKinney, to Adweek. “Our worlds of color chips are about inspiring you with the possibilities for your home.”

Watch below and read the full story here.