Collective Tell No One directed the futuristic, Hunger Games-inspired spot for the Alexander Wang x H&M collection. In a world of Wang’s own design, ‘you’ the viewer is pitted against a gang of supermodels in a race to the ultimate prize. Partly filmed in first person, the frenetic spot was filmed in an underground theatre in Islington, its multiple tunnels and backstage alcoves the perfect setting for Alexander Wang’s labyrinth.
Visual effects and grading were done at MPC. Created as one continuous camera move, the spot required multiple plate stitching from the VFX team, led by Iain Murray. “Over 70 separate plates make up the final spot, not to mention integrating the various CG elements and set extensions. There was no motion control whatsoever which made the process all the more difficult; however by keeping the filming handheld, it gave the spot an energy and realism you can’t recreate in the studio,” Murray explained.