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Scott Cunningham Adds Visual Impact to Missy Elliot Video

While setting up to shoot Missy Elliot's "WTF" music video, director Dave Meyers was surprised by a sudden rainstorm, but the rainy conditions had the benefit of inspiring a new visual approach.

While setting up to shoot Missy Elliot’s “WTF” music video in downtown Los Angeles, director Dave Meyers (@_DaveMeyers) and cinematographer Scott Cunningham were surprised by a sudden rainstorm, but the rainy conditions had the benefit of inspiring a new visual approach.

Recalls Cunningham, “We had Missy, six dancers and three hover boards. I was inspired by the wet street and the LED lights on the dancers’ costumes to take advantage of a nice opportunity. I put a [Schneider Optics] Clear True-Streak 3mm filter on the ARRI Amira and took the risk to let the scene play dark. I wanted the flares to highlight each dancer and intensify the movements. Everybody loved the effect and it was only the first shot of the night.

“I strive to photograph each setup in a unique way, with its own visual signature, which helps makes the video satisfying to watch,” he continues. “Throwing in a bit of spice like the Schneider True-Streak filters helps achieve that goal.

“The beauty of these filters is that you can control them to suit your needs,” Cunningham concludes. “They can be played as a classic anamorphic flare or be used to create a much more exaggerated effect. True-Streaks are part of my bag of tricks.”

To view the video, visit www.youtube.com/watch?v=KO_3Qgib6RQ.

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