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This San Francisco Lobby Houses an Entire Digital Waterfall

The lobby is outfitted with the longest 4mm LED wall in the U.S. at 106 feet long and displaying nearly 7 million pixels.

The lobby of Salesforce’s headquarters in San Francisco is a sight to behold: it houses an enormous waterfall thanks to an LED screen and some very impressive VFX work.

The lobby is outfitted with the longest 4mm LED wall in the U.S. at 106 feet long and displaying nearly 7 million pixels. Creative studio Obscura Digital commissioned VFX house Fusion CIS to fill that screen with a stunning photo-realistic water display that consists of 8112 x 960 pixels and 1100 frames.

“Here, 2 waterfalls had to be designed,” Fusion CIS explains in a detailed white paper. “A basic version that starts flowing gradually, develops into a full waterfall that splashes against the lobby doorways, then gradually trickles to a stop. The second was more involved, starting with the fully flowing waterfall that then interacts with a continuously deforming set of tiers or steps that push gradually out of the wall, then recede back.”

Check out the waterfall in action below and read how they did it in full here.

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