Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Samsung Uses Clever Choreography to Tout Smartwatch’s Features

We don’t know how many takes it took to get this large-scale commercial right, but the effort was surely worth it.

The new spot for the Samsung Gear S2 touts the smartwatch’s capabilities by using a bevy of performers in various colored shirts to interpret the app’s ability to tell time, play music, track health, and show messages. The spot was directed by Michael Gracey.

Watch below.