Macro photography of insects and flowers take a turn for the erotic when paired with the explicit lyrics of Run the Jewels “Love Again” as they do in Ninian Doff’s music video.
“It was really important to me that all the insect footage was all real so that the video was an amazing example of how audio changes a film,” Doff tells Promo News. “With piano music and David Attenborough narration this could go on TV on a Sunday Afternoon. With Run The Jewels amazing song on the exact same footage is so X-rated, people blush watching it.”
To that end, editor Paul O’Reilly’s work was key. “The challenge was choosing the right moments to give each insect a personality throughout the film,” he says. “We wanted the bees to look horny, the butterflies seductive, the flies dominated and the Venus flytraps alluring.”
The video was shot by nature cinematographer Rod Clarke. Watch below. (NSFW language)