Roger developed the promo package for the recent 12-day “Every. Simpsons. Ever.” Simpsons marathon on FXX. The team whimsically transformed the FXX logo into Simpsons characters and created a large number of character-driven IDs highlighting sights and sounds from the series. Explains Drew Neujahr, director of business development for Roger, “The world of The Simpsons is so dense, it provided us with a lot of iconic character traits to explore.”
Using a combination of Adobe After Effects and cel animation, Roger was able to bring an FXX version of each character to life. The result is a range of unique and humorous character IDs that grab the viewer’s attention, reminding him in five seconds or less why The Simpsons universe is so beloved.