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Roger Develops Campaign for FX Comedy ‘Chozen’

Design studio Roger created a teaser campaign for the FX animated series Chozen that offers viewers a taste of the show by employing the same aesthetic, animation style and comedic sensibility.

The challenge for Roger was making sure its original artwork looked like it belonged to the show. Artists created the transitions frame by frame in Adobe Flash as traditional cel animation, combining filmed live-action material with the animated world of Chozen. The Roger creative team integrated the animation with Wacom pens, Flash and Adobe After Effects.