Last month’s Women’s March on Washington is being commemorated with a new PSA. Produced on a pro bono basis by CinemaStreet Pictures, a woman-owned New York City production company, and directed by company owner Dana Offenbach, the video uses a dynamic, split-screen visual style to tell a densely-layered story of commitment, passion and concern for the rights of women and those being marginalized or disenfranchised in American society today.
Titled “Why I March,” the video was edited at BlueRock Editorial and finished at Scarlett, both of which are part of The Lively Group of postproduction companies, which is also woman-owned. The editor on the project was Noelle Webb, and the Executive Producer at Scarlett overseeing the project was Wendy Brovetto.
Shot in a documentary style, the PSA includes a range of testimonials from women and men who talk about why they’re marching, with reasons ranging from “for my daughter, my granddaughter, my mother and every woman in America” to “for this country and democracy.” It was shot by Ed Han.
In addition to conducting interviews at the Women’s National Democratic Club in Washington, where Offenbach and Han spoke with people from all walks of life who told why they were taking part in the march, the video includes scenes shot during the march itself, including scenes of such speakers as Gloria Steinem, US Senator Kamala Harris and actors and activists Jeffrey Wright, Debi Mazar, Ashley Judd and America Ferrara.
The Women’s March in Washington was one of over 400 marches that took place around the US and a total of 616 coordinated marches worldwide. According to some estimates, this was the first mass protest in history that took place simultaneously on all seven continents and in 77 countries worldwide.
“This is a project that’s meant so much to me since I first looked to see how I could contribute to the effort and document history,” says Offenbach. “As a storyteller, I knew there would be the need to capture the excitement of the march itself and convey the mixture of outrage and optimism that came out of the experience. I also wanted to create a piece of content that enabled the viewer to feel and hear what it was like to be there. I think we’ve succeeded at that with this video, thanks to Noelle’s edit.”