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Powerful PSA Compares Addiction to Cancer

A hard-hitting PSA campaign for drug and alcohol prevention and recovery organization First Call compares substance abuse to diseases like cancer and Parkinson’s, positing how it would feel if patients of the latter diseases heard the same refrains that addicts do.

“People die behind shame all the time and in the last 15 years there’s been substantial research about the fact that substance abuse disorders are brain disorders and that drugs and alcohol change people’s brain chemistry in a way that contributes to the fact that it’s a chronic and progressive disease that needs to be treated,” Susan Whitmore, president and CEO of First Call, tells

Adweek

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Watch both spots below.

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