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Panavision Debuts Genesis: Film-Style, Fully Portable, Digital Imaging Camera That Utilizes Existing Panavision Cine Lenses and Support Gear

Panavision, the market leader in the design of 35mm cameras and lenses for filmed entertainment, announces the debut of Genesis™, the first film-style fully portable digital imaging camera that utilizes all existing spherical 35mm lenses, including Primo™ primes and zooms and support gear. The Genesis™ camera will be available exclusively through Panavision.

“Panavision is the preeminent source of motion picture imaging equipment throughout the world, and intends to maintain this position through the continued development of new cameras and lens systems as well as other technologies that enhance the performance of image capture,” said Bob Beitcher, President and CEO, Panavision. “Providing the best tools possible to cinematographers is our main goal, whether it is film or digital cameras. Digital moviemaking is a reality, and we felt we should design a digital camera that makes sense to filmmakers. The Genesis™ camera comes from our belief that cinematographers deserve a best-in-class product.”

The Genesis™ camera, which contains a Super 35mm-sized sensor, also has a 35mm depth of field equivalent. The size, weight and ergonomics are similar to existing Panavision 35mm cameras. Features include speeds up to 50 fps, utilization of many existing cine accessories, and a dockable Sony SRW-1 VTR that virtually eliminates the use of cables.

“Filmmakers asked for a camera not tethered to a recording system and free from excessive cables,” said Bob Harvey, Sr. VP, Worldwide Sales. “With Genesis™, the docking recorder travels on the top and rear of the camera to simulate the look and feel as well as the convenience— of the Panaflex.”

Other features include full bandwidth, dual link 4:4:4 HDSDI outputs, single 4:2:2 HDSDI monitor output, dual viewfinder outputs, fiber optic camera adaptor, integrated lens control, camera control via Panavision RDC or Sony MSU, RMB series controllers, and digital lateral chromatic aberration compensation for improved visual effects cinematography. With a 12.4 mega pixel, true RGB sensor, 10-bit log per color output, the Genesis™ has a greater dynamic range than available digital cameras.

The Genesis™ camera is based on Sony”s CCD technology, is designed jointly by Sony and Panavision, and will be manufactured at Panavision”s Woodland Hills facility.

“Panavision has been working with Sony since 2000 on this camera, and we were able to give our input into every phase of development to make sure that this product was designed for cinematographers,” said John Galt, Sr. VP, Advanced Digital Imaging. “Simply put, there is nothing out there right now that can match the performance of this technology.”

The Genesis™ camera will be available for rental by the end of the year.

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