Driven by the appetites of consumers, media production and broadcasting organizations have advanced their use of cloud technologies to more effectively deliver content to traditional broadcast and on-demand platforms. Pac-12 Networks is such an organization. It produces 850 live events and more than 500 hours of original programming in HD each year. Pac-12 Networks broadcasts nationally and on six regional TV networks, and has built digital properties designed to connect fans with their favorite Pac-12 teams and universities.
All of this content creates a data management challenge. By adding hybrid cloud storage to its on-premises data center and using policies to place specific assets in the public cloud, Pac-12 Networks could both reduce IT cost and increase business agility to take advantage of opportunities. SwiftStack replicates native objects to the public cloud to enable CDN, active archive and collaboration solutions for media creators as they modernize their workflows.
“AWS is a strategic platform for Pac-12 Networks, enabling us to take advantage of cloud storage for off-site business continuity, as well as for delivery of content to our OTT partners,” says Michael Harabin, vice president of technology, engineering and media management at Pac-12 Networks. “Our data-intensive workloads will always benefit from on-premises storage like SwiftStack, where policy-based management of data in our architecture enables us to produce and better deliver our content to our fans.”
Pac-12 Networks uses SwiftStack to produce and deliver content to fans in 60 million homes in the United States and in 33 other countries around the world, and to users of its mobile app everywhere.