Director Oscar Hudson and his crew built 18 replicas of the same set in 18 different scales to create the in-camera shrinking room effects of his music video for Bonobo’s “No Reason.”
“While researching I was told about the Japanese phenomenon of hikikomori, young people who become so overwhelmed by life that they retreat to their bedrooms and don’t leave for years at a time,” Hudson tells It’s Nice That. “This felt a perfect embodiment of what the film was trying to say and do conceptually and more than this the Japanese aesthetic worked so well from a practical perspective. Minimalist furniture and straight graphic lines lend themselves really well to model making. Also the low, floor-level furniture helped a lot with our low camera angle and finally the traditional tatami mats with their hard black lines allowed us to dress in the system we came up with to move our camera, which was the other massive challenge.”
“It would have been much, much simpler to do this as an animation or with green screen, or even with motion control, but for me the whole appeal of the idea was trying to pull it off physically,” he adds. “I’m convinced that in-camera effects add another layer of interest to a concept because you get people wondering how things are done. These days CGI is so advanced that you can make almost anything happen, but as with any kind of magic trick, it’s not all that impressive if you instantly know how it’s done.”
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