TVN Media is one of the three major broadcasters in Panama and the leader in the Panamanian digital TV market. The company delivers both live and VOD content across Panama, with about 60 percent of it being live. TVN needed a modern video solution that would enable the distribution of content over web and mobile app properties quickly and in an agile fashion, without technological hurdles slowing them down.
Ooyala’s flexible and modular video platform provides a complete solution to ingest, manage, distribute, personalize and monetize digital video. With Ooyala’s core video platform, TVN is making more agile releases for its channels and live events, which has had a significant impact on its go-to-market strategy and has helped it become a digital pioneer in Panama, particularly with live events. With the Ooyala IQ analytics solution built into the platform, TVN can get a 360-degree view of video usage and audience behavior across any device, allowing it to better understand how the audience is consuming content. In turn, the broadcaster can insert personalized advertising campaigns into programming.
Ooyala Live helps TVN Panama deliver live video and earn more with well-integrated monetization, including personalized server-side ad insertion (SSAI) for seamless ad delivery to mobile phones. Ooyala Live is an out-of-the-box solution that enables users to set up, stream and monetize broadcast-quality live experiences in just minutes. It helps users maximize revenues with dynamic insertion of targeted ads based on user tags like geo-location or device type. Features such as Live-to-VOD and VOD-to-Live, live clipping, playlists and social syndication enable users to increase their content catalog and, thereby, monetization opportunities.