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One-Off Viral Videos Now Can Make Money on YouTube

Ever since Google’s YouTube video sharing unit started trying to make
some serious money in late 2007, it has mainly tried to place ads on
videos produced by people who regularly create popular videos. (It
doesn’t place ads on videos unless their creators specifically allow
it.) Now that two-year-oldYouTube Partner Program
is being expanded to individual videos that suddenly become very
popular—that go viral, as they say—whether it’s the African safari
animal faceoff in “Battle at Kruger” (with 45 million views to date) or cutesy videos like “Otters holding hands.”

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