An unlikely menagerie of animals get things done in the delightful new animated spot for Slack’s professional messaging app.
Directors Smith & Foulkes used human stand-ins in a real office setting to map the genuine looks and reactions that then appeared on a lion, shrimp, sloth and more.
“Our intention for ‘Animals!’ was to create something serious but surreal. We treated it almost as a documentary, allowing the oddness of the animal cast to deliver the innate humor,” the directors tells STASH MAGAZINE. “We wanted to make sure that each of the character profiles were as human as possible so that an audience could recognize each role within a collaborative team.”