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Obscura Digital’s Massive Projection Series Turns San Francisco’s Exploratorium Into A Technicolor Canvas

Bruce Sterling of Wired writes: “Opening day at San Francisco’s new Exploratorium worms squirmed, microbes divided, and foliage enveloped the facade of Pier 15. Emergence, created by the team at Obscura Digital, was the latest endeavor by the creative technology studio that had already covered the Sydney Opera House, Guggenheim Museum, Sheikh Zayed Grand Mosque, and other world-famous architectural structures in projection art of a grand scale.

“Obscura took on Emergence with the intention of bringing biological imagery to a projection mapping project, something, they claim, that had never been attempted before. “Well, fundamentally –– and this is true not just of Obscura, but of all graphics-based companies –– typically all the graphics are done in CG. What was different about [Emergence] was that we used 100% real, analog, natural phenomena,” says Creative Director Garth Williams. “The Exploratorium is the museum of science, art and human perception,” adds Barry Threw, Head of Interactive at Obscura. “We wanted to put something on the side of this building that was about perception, and sometimes the things you can’t perceive”…

READ THE FULL STORY HERE.

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