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New Technology Can Gauge and Audience’s Emotional Response with Wristbands

New technology from Studio XO uses a wristband to gauge a person’s emotions. This was used to astonishing effect during the Directors’ Showcase at Cannes Lions to disploy emotional responses from the audience as they watched the series of short films.

Studio XO co-founder Nancy Tillbury tells CNET, “”Today, we know where we’re taking photos, but we don’t know how we feel. he medium-term application of this technology is to use it in closed environments like stadiums and cinemas. The longer-term is aim is much more interesting: to add a sensor layer to your life. You come home at the end of the day and you see a map of how you were feeling in different locations. You learn about your own human biological patterns, not just how many steps you took or calories you burned.”

Read the full story here.