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New TCM Idents Mash-Up Classic Movies for a YouTube Generation

The hip new promos for Turner Classic Movies mash up a slew of old movies with a fun theme centered around ideas like “Let’s Boogie,” “Let’s Communicate,” and “Let’s Meet.” The idents also come in 10-second “memes” that repurpose classic movie lines to comedic and punchy effect.

““Part of it is creating another world where all these characters exist,” Ted Roberts, creative director of design at Viewpoint Creative, tells Brief. “These stars are all living together, and it’s sort of exciting…You think of movie watching as passive, and this really makes it active.”

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