Despite the hype surrounding them, a new survey by eMarketer has found general interest in mobile live-streaming apps Periscope and Meerkat to be “relatively low” with onlly 21% of respondents expressing interesting in using them.
However, as Social Times points out, demographics had a lot to do with those numbers. They write, “The results were heavily skewed by age, as eMarketer reported that one-half of millennials (aged 18 through 34) said they would use the apps, with that figure slipping to one-quarter for 35- through 49-year-olds; 16 percent for those aged 50 through 64; and 7 percent for respondents 65 and older. Males were also slightly more likely to express interest in the two apps than females were.”
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