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New Frank Ocean Music Video Reveals the Artifices of Music Videos

Tyrone Lebon directs the music video for Frank Ocean’s “Nikes,” using a variety of types of footage–from the raw and grainy to the sleekly produced–to show images that are both politically and sexually charged and ultimately reveal the artifices of production.

“I interpreted the song as a stream of Frank’s consciousness–rich with snippets of stories, emotions and ideas,” Lebon tells Promo News. “The visuals came immediately when I first heard the song–they all follow from the music and Frank’s lyrics.” 

Read the full story here and watch the video here on Ocean’s website.