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NBC Sports, Bodega and Rodeo FX Open Super Bowl XLIX

Bodega creative director Haley Geffen teamed up with NBC Sports Group and Rodeo FX to create the show open for the Super Bowl XLIX broadcast, which featured Carrie Underwood performing in a virtual Phoenix stadium. Bodega worked closely with the Rodeo FX team to enhance stage visuals for the stylized concert experience.

To craft the stage view looking out at the audience, a customized CG rendering of the Super Bowl’s University of Phoenix Stadium was created. Rodeo FX crafted nearly 80 shots in all, including the CG holographic Roman numerals that display behind Underwood and 60,000 simulated fans.