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NATAS Announces Technology & Engineering Emmy Awards at CES

The National Academy of Television Arts and Sciences (NATAS) announced the winners of the 59th Annual Technology & Engineering Emmy Awards at the International Consumer Electronics Show (CES) in Las Vegas. The 2008 Emmy Awards honored science, engineering and technology achievements for broadcast, broadband and personal television. In addition, gaming achievements were honored.

Emmy awards event sponsor Thomson, along with broadband sponsor Level 3 Communications, were joined by media sponsor Broadcasting & Cable Magazine to support the ceremony.

The Technology & Engineering Awards honor excellence in advances in the use, creativity and adaptation of technology that enhances or improves the consumer experience with media across multiple platforms.

Among the presenters at the evening ceremony were Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA); legendary astronaut Buzz Aldrin; and Peter Price, president and CEO of the National Academy of Television Arts & Sciences. Also on hand to present awards were Technology & Engineering Emmy Award Chairman Charles Jablonski, Chairman of the Advanced Media Committee Shelly Palmer, Chairman of the Gaming Committee Seth Haberman, and Variety’s Chief Marketing Officer Madelyn Hammond. They were joined by fellow presenters David Ashbrock, Phil Dubbs, Jacques Dunogue, David Horowitz, Drew Ianni, John Luff, Skip Pizzi, Hal Protter, David Rosenberg and Drew Schutte.

“For the first time in our 59-year history, not all winners will be presented with an Emmy statuette at this year’s ceremony due to litigation with the Hollywood-based Academy of Television Arts & Sciences,” said Peter Price, President and CEO, National Academy of Television Arts & Sciences. “We are in court aggressively fighting for the right to recognize the talents and achievements of these companies and individuals without whom our industry would not be the world leader it is today. Once victorious, we plan to present each winner from tonight’s event with their own Emmy.”

A list of winners for the 59th Annual Technology & Engineering Emmy Awards is also available on the National Television Academy’s Web site, and a Webcast of the awards ceremony is available on tvworldwide.com.

Following are the previously announced winners of “classic” Emmy Awards for Science, Engineering & Technology for Television as selected by a panel of industry experts.

The Emmy Awards for ATSC broadcast transmission system RF filters:
– Electronics Research, Inc. (ERI)
– Dielectric Communications
– Harris Broadcast
– Micro Communications, Inc. (MCI)

The Emmy Awards for Development, productization, and commercialization of interactive Video-on-Demand (VOD) two-way infrastructure and signaling, leading to large scale VOD implementations:
– Time Warner Cable
– Scientific Atlanta
– N2 Broadband (TANDBERG Television)

The Emmy Award for Coaxial cable technology:
– AT&T

The Emmy Award for Pioneering development of a fully monitored fiber optic based digital network for occasional use and full time video services with fully provisioned local video access at shared use sports venues:
– Vyvx Services

The Emmy Award for Development and implementation of an integrated and portable IP-based live, edit and store-and-forward digital newsgathering system:
– CNN

The Emmy Awards for Monitoring for compliance standards for ATSC & DVB transport streams:
– Rohde & Schwarz
– Tektronix
– Thomson
– Pixelmetrix Corporation

Following are the advanced media technology winners for Science, Engineering & Technology for Broadband & Personal Television.

The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand-Alone Broadband Devices (Personal Computers) are:
– The L Word in Second Life from Showtime Networks/Electric Sheep Company

The Awards for Outstanding Achievement in Advanced Media Technology for Best Use for Creation and Distribution of Interactive Commercial Advertising Delivered Through Multi-Channel Broadband Devices (Digital Set Top Boxes) are:
– Axe Boost Your E.S.P. Interactive Channel Experience from Brightline iTV/Unilever

The Awards for Outstanding Achievement in Advanced Media Technology for Synchronous Enhancement of Original Television Content for Interactive Use (Two Screen Environment TV /PC or TV / Mobile Device) are:
– March Madness on Demand from CBSSports.com/CBS Sports

The Awards for Outstanding Achievement in Advanced Media Technology for Creation of Non-Traditional Programs or Platforms are:
– MTV’s Virtual Laguna Beach from MTV Networks

The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of Personal Media Display and Presentation Technology (PSP, Cell Phone, Personal Media Player, Mobile Devices) are:
– Bravo’s Bravo To Go

The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Active “lean-forward” Viewing (PC) are:
– MLB Mosaic from Ensequence/MLB.TV

The Awards for Outstanding Achievement in Advanced Media Technology for Best Use of “On Demand” (Consumer Scheduled or Programmed) Technology Over Broadband Networks for Passive “lean-backward” Viewing (TV) are:
– Switched Digital Video: Revolutionizing TV from Time Warner Cable/BigBand Networks

Following are the winners for Engineering & Technology for Creation and Implementation of Video Games and Platforms.

The Awards for Game Controller Innovation:
– Nintendo’s Nintendo DS
– Nintendo’s Nintendo Wii

The Awards for Handheld Game Device Display Screen Innovation:
– Mattel’s Football & Auto Race
– Atari’s Atari Lynx
– Nintendo’s Nintendo DS

The Awards for User Generated Content – Game Modification:
– Electronic Arts’ Pinball Construction
– id Software’s Quake
– Linden Lab’s Second Life

The Awards for Physics Engines:
– Havok

The Awards for Development of Massively Multiplayer Online Graphical Role Playing Games:
Neverwinter Nights from AOL-Time Warner/Stormfront/Ubisoft/TSR-Wizards of the Coast
Everquest from Sony Online Entertainment
World of Warcraft from Blizzard Entertainment

The Awards for Visual Digital Content Creation Tools and their Impact:
– Autodesk’s Autodesk Maya
– Autodesk’s Autodesk 3ds Max

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