Is it a commercial for Ikea or a scene from Mission: Impossible? The new spot for the Swedish furniture chain, called “Beds,” features a high-flying act above the clouds as a woman jumps off of several beds and lands on others.
MPC was responsible for the spot’s visual effects which surprisingly did involve a lot of in-camera work. Explains the Inspiration Room, “Led by 2D Creative Director Bill McNamara, MPC’s 15-strong team utilized the innovative filming techniques – which captured a great deal of the action in-camera – to then create the VFX and embellish the shots. In order to build the bed staircase, Ikea beds were filmed against green screen on the ground.”
Read more and see behind-the-scenes photos here.