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MindOverEye Creates Three-Floor Installation for Petersen Automotive Museum

Content creation studio MindOverEye has combined a number of cutting-edge techniques–including CG/animation, projection mapping, and live action video–to revamp Los Angeles’ Petersen Automotive Museum with a new three-floor installation. The three-part installation titled “Artistry of the Automobile,” “Thrill of Motorsports,” and “Road to Stardom” reveals the beauty and far-ranging influence of automobiles.

Petersen Automotive CMO Adam Langsbard calls the experience “an astonishing sensory experience, one that is sure to please and impress both car aficionados and the casual Petersen visitor alike.”

The Petersen Automotive Museum – Behind The Scenes from MindOverEye on Vimeo.