Design studio ManvsMachine has created a fast-paced animation for Nike Air Max 2017, depicting “a metaphorical exploration of air and the negative space it occupies.”
The 30-second animation explores all sorts of breathable textures and elements. “Each material had to convey either soft and cushioned or lightweight and breathable; better yet, both,” the studio tells Creative Review. Extra attention was also paid to the rhythmic soundtrack which “is composed of the rhythm of foot strikes, percussive traffic noises sonic references to airflow and the runner’s breath.”
Watch below and read the full story here.