Seven Years in Development, Studio City New York Will ServiceFilm, TV Production and TV Advertising Industries
New York City— New York City’s first major film/TVstudio-office complex constructed exclusively to meet the needs ofentertainment industry will be built on property acquired on 11thAvenue between 44th & 45th Street. Studio City New York(SCNY) will be a 15-story vertically integrated, totallyself-contained, pre and post-production movie and televisionstudio.
Seven years in the planning, SCNY is dedicated to providing contentcreators of all kinds with the most technologically advanced,user-friendly, one-stop production studio and office facility in theworld. It will house 140,000-square feet of film and televisionproduction space–encompassing seven separate studios–400,000-squarefeet of permanent office space; post-production facilities; a five-starrestaurant/commissary and executive dining room; health spa; VIPapartments and convenient retail shops.
“Though New York is home to an immense amount of content creation,including movies, television, commercials, and new media, there hasnever been a single all-inclusive Manhattan site where contentproducers can go from pre to post-production in one facility, andconveniently house their permanent business offices in the samebuilding. Now, with SCNY, there will be,” said Richard Benowitz, thevisionary behind Studio City New York, whose company, The PB Group LLC,along with Lehman Brothers, Hines and Pacifica Venture Partners are thekey players in developing SCNY.
The land on which SCNY will rise is being purchased from the city.All relevant city and state permitting and environmental requirementshave been met and the project has the full support of the state, thecity and the borough administrations.
“Studio City New York is one of the most exciting undertakingsin this city in many years,“ said New York City Mayor MichaelBloomberg. “It will fill an enormous void for viable sound stageand entertainment industry production facilities in America’sgreatest city, in the same location where companies can house theirstaffs. It will bring revenue, jobs and new opportunities to the city.It enhances our creative culture and takes a leadership role inrevitalizing a key neighborhood. At a time when this city is reboundingand once again reaching for the stars, SCNY will be a new supernova inour civic galaxy. I commend and support the partners behind thiseffort.”
The unveiling of SCNY also marks one of the first major “fromthe ground up” developments to be announced for construction inManhattan since the tragic destruction of the World Trade Towers onSeptember 11, 2001.
The distinctive sand-colored brick and glass building, designed byMeridian Design Associates, Architects, PC, will bear the logo of ayet-to-be-named anchor tenant. SCNY’s mid-rise tower will be visiblefrom New Jersey, the West Side Highway, and many parts of mid-town andthe West Side, creating a powerful and highly visible identity for theanchor tenant.
Designed for maximum flexibility, SCNY will lease the studios,production support facilities and office suites in a variety ofconfigurations. One entire floor—90,000 square feet with 27-footceilings–dubbed the “Media-Flex” space will becustomizable for any mix of office, new media, production andpost-production utilization that a tenant might conceive. The sevenpermanent studios range in size from 4,000 to 17,000 square feet, withtwo of them merge-able to create one stage of 30,000 square feet.
The state-of-the-art digital broadband technology infrastructurewill also be designed for flexibility and growth as the digital worldexpands and evolves. The entire building—including dining areas,entrances, conferencing center, penthouse suites and the retail storeswill be “video-active”–suitable for filming orbroadcasting live.
In addition to its vast array of production and office options, SCNYincludes a full-acre outdoor Rooftop Backlot on the ninth floor,offering the use of unsurpassed NY skylines for exterior shots, socialfunctions and outdoor relaxation. It will be the cornerstone of thebuilding’s ninth-floor “Town Square” with cafes,conference center, screening rooms and fitness center.
The Penthouse talent suites on the 15th floor will be a special zonededicated to the comfort and needs of key talent and executives.Similar to the bungalows or trailers found on movie lots, the suitesinclude offices, dressing rooms, full baths, kitchenettes, as well asfull concierge service. Each suite will have a spectacular view of theHudson River and NYC skyline.
Recognizing that each tenant may have unique requirements, SCNYleases will be tailored to the needs of individual companies. Primaryoffice space areas will be rented on a long-term basis to major tenantsseeking to marry their offices with studio facilities just an elevatorride or hallway away. Studio and support space will be leased on adaily, weekly, monthly, or annual basis to ongoing tenants or filmcompanies, TV productions or outside ad agencies. Stages will be leasedbare or fully equipped. Support space will come furnished. Ground floorstages can readily be used as audience stages with sidewalk access.
“SCNY has been designed to meet the exacting personalrequirements of the producers, the talent and staff who will workthere,” said Benowitz. “It will be a focal point of EastCoast creative production, the ideal New York headquarters for anycompany planning to be a worldwide media player.”
SCNY will take its place in the heart of New York’sentertainment hub, literally blocks from Times Square, adjacent to themajor media centers such as the Viacom Building, CBS Broadcast Center,ABC/ Disney’s New York Studios, Rockefeller Center, Sony Studios andAOL Time Warner’s new headquarters.
For more information about SCNY, call either Lee Tomlinson at (310)446-7974, Richard Benowitz at (212) 557-7692 or access SCNY’s web siteat www.studiocityny.com.