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LOGAN and Ignition Creative LA Set Out to Destroy the X-Men

LOGAN plays its part in the future extermination of comic book and big-screen favorites the X-Men with a spot for Trask Industries – the fictional behemoth charged with developing superhero-slaughtering robots.

The spot, part of a mammoth 20th Century Fox marketing effort for the forthcoming X-Men: Days of Future Past, is delivered with the same gravity as a promotion for a real-life medical or security company. Images of home, family, and white-coated lab workers juxtapose with the menacing eyes of a killer robot, underscoring Trask’s mission of annihilation and protection in this expansive fictional world.

Watch below.