Illinois content creator Advanced Digital Media is finding success with its production subscription model, BlueRoomStream, which brings legislative news and activities from the state capital in Springfield to 85 percent of the television stations in Illinois and news networks FOX, CNN and MSNBC. The digital TV production and streaming company provides C-SPAN-like coverage of the Illinois legislature, which includes House and Senate floor debates, committee hearings, press conferences and rallies that take place in the capitol complex and around the state.
Advanced Digital Media has been using a LiveU encoder coupled with a LiveU MultiPoint distribution platform and a dedicated server to give affiliates a competitive edge and drive live feeds to multiple destinations simultaneously. The production company uses LiveU almost daily to do network shows such as State of the Union on CNN and Morning Joe on MSNBC.
Senate committee hearing
“LiveU has given us the ability to reach our affiliates with significantly higher quality and faster workflow at the stations. We can be on the air in minutes,” says Tony J. Yuscius, president of Advanced Digital Media.
During a House special session a couple of months ago, a woman threw an unknown powder substance into several offices in the capitol. The police subsequently locked down the building, with legislators and media crews kept in the House chamber. “We had the ability to use LiveU to send out a switched HD feed to broadcasters across the state and nationally in literally under a minute,” says Yuscius. Because the crew was in-house, Advanced Digital Media was able to get the developing news out to its affiliate clients quickly.