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Lady Gaga Returns to Her Experimental Roots with Surreal Video by Ruth Hogben and Andrea Gelardin

While headlining Coachella last weekend, Lady Gaga debuted new single “The Cure” accompanied by a 90-second experimental black-and-white video that sees the pop star getting intimate with some reptiles and going back to her non-conformist roots.

Ruth Hogben and Andrea Gelardin directed the video, telling

Dazed Digital,

“Lady Gaga is the first female solo artist to headline Coachella in a decade so we wanted to introduce her to the stage in an extremely powerful way. Gaga is known for her ability to find beauty in the unusual and doesn’t feel the need to conform. For this very reason we absolutely love shooting and working with her.”

Watch the video and read the full story

here

.

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