JVC Professional Products has announced that it has appointed Craig Yanagi to serve as national marketing manager of creation products on its marketing team. In his new position, Yanagi will play an instrumental role in the development of the division”s annual business plan and its business goals of expanding JVC”s creation product line into new markets.
“We are pleased to have someone of Mr. Yanagi”s experience and caliber join JVC,” says Robert Mueller, JVC executive vice president. “His proven leadership and strategic thinking complement the direction JVC is heading. We anticipate that Mr. Yanagi will weave his highly successful marketing and sales expertise into JVC”s overall mission of accelerating the growth of our creation products.”
A 19-year veteran of Sony, Yanagi brings diverse product line experience, strong leadership skills, and a proactive management style that will help JVC achieve an increase in awareness for its creation products line. Throughout his career, Yanagi has created award-winning marketing programs and has extensive operations experience in Consumer, Media, Broadcast, and Professional product lines.
As national marketing manager, creation products, Yanagi is responsible for market analysis, business planning and development, new product pricing and launches, and sales forecasting, as well as fostering key third-party relationships. He is also responsible for creating high-impact marketing programs for JVC”s ProDV, ProHD, DVD, and tape deck products.
“I am excited to become a part of the JVC team, whose reputation for full-featured, high-quality products is confirmed by the top-tier customers they serve,” says Yanagi. “JVC has a tremendous growth opportunity as it continues to provide revolutionary products that are not only cost-effective, but empower our customers to pursue their potential of creativity. I look forward to assisting JVC bring innovative technological advancements to market and increase product awareness within new as well as current broadcast and professional applications.”
Prior to joining JVC, Yanagi was a system integration account manager for Sony’s Broadcast and Production Systems Division. There he was responsible for account management of the largest broadcast and professional system integrators in the United States, provided customers with system solutions, and managed domestic and international large-scale project sales involving multiple groups. He also served in other roles at Sony, such as market development manager, national marketing manager, and senior business analyst.
For more information, visit pro.jvc.com.