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Juniper Jones Designs On-Air Identity for Spike

Branding and creative agency Juniper Jones completed Spike’s new on-air identity in collaboration with the creative team at the network.

“Spike wanted the identity to authentically resonate with its audience by speaking ‘with’ them rather than ‘at’ them,” says Juniper Jones founder/creative director Kevin Robinson. “It also needed to feel equally at home on TVs and digital devices, so we took a platform-agnostic approach to all of our designs.”