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Intel Poised to Be a Pioneer in Drone Space

Intel’s record-setting Drone 100 project (in which 100 UAVs took to the night sky for a choreographed light show) heralds the company’s commitment to being pioneers in the drone space. That initiative is in large part due to CEO Brian Krzanich’s personal interest in drones.

“I have to say, the 100 Drones project was triggered largely because of our CEO, who really wants to make sure that Intel plays a huge role in drone technology moving forward. You can already see the advances in drones in the last year alone,” Penny Baldwin, VP and General Manager of Global Brand Management & Reputation at Intel, tells PSFK.