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Ikea Spoofs Apple in New Viral Ad

Ikea spoofs Apple’s iPad commercials in a new 2-and-a-half minute spot coming out of BBH in Singapore.

In the video a “Chief Design Guru” lovingly explains the 2015 Ikea catalogue as a device “so simple and intuitive, using it feels almost familiar.” Behold the “bookbook”‘s tactile functions (right to left to move forward, and left to right to move back), wireless design, pre-installed content, and eternal battery life.

Watch below.